You’ll regret it

by Lorenzo Piccoli


Ryanair’s ads are becoming more and more threatening. To get a ticket, you have to slalom between a jungle of yes/no/yes/no thanks/no really/yes i am sure/i said no. New forms of psychological terrorism are delightful – probably a new fronteer in international flights. These ads are like: falling ill on the plane is not nice (and not cheap, either); or: the plans happen to crash, dude, and that would be awful. The underlying message is: you fly with us and don’t pay the extra money? Well, well, you’ll take the risk.

Yeah, well, I will take the risk.

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