For a positive spill-over effect on productivity and competitiveness
by Lorenzo Piccoli
The European jargon is becoming an excellent example of how things can go wrong even when motivated by the best intentions. The grotesque language of European bureaucrats is the object of several caricatures pointing to the awkward and economy-oriented lexicon of EU bureaucrats.
The best and perhaps most enlightening example was that provided by @Berlaymonster on twitter (Berlaymont is the name of the Commission’s palace in Bruxelles), which marked the European Day of Languages by “undertaking to dialogue with twitter stakeholders in EU jargon“.
This may look just too odd, but the EU milieu is really becoming ridicolous. Just have a look at the Commission’s proposal for a revision of the Tobacco Products Directive, pointing at the importance of people quitting smoke to improve productivity. It is not only the lexicon, which is objectively awkward: it is the whole idea behind it, that suggests that EU bureaucrats may be loosing touch with reality.
The overall objective of the revision of the Tobacco Products Directive (TPD) is both to improve the functioning of the internal market and to promote the Europe 2020 strategy, being that keeping people healthy and active longer will have a positive spill-over effect on productivity and competitiveness.
Proposal for a TPD, released by the European Commission on 19 December 2012