by Lorenzo Piccoli
Looking at this blog I couldn’t help but notice that there have been many serious posts in a row: So it might be about time to break this virtuous chain. What better opportunity than this to fully unveil the mysterious product I sneakily mentioned in May and June. Ladies and gentlemen: I am pleased to introduce the colour of genuine company, our late 20s and Florentine walls: Gingerello. It stands for optimism, gentleness, spontaneity, but also duplicity, envy, and, ultimately, amusement.
A more mundane description of this product would be the following: home-made drink with 35% alcohol in it and -guess what?- plenty of ginger, limited production, and exceptional branding. This is a collective endeavour of myself, Dani and dr. Biraghi – for the fun of it. We presented Gingerello to a selected audience on Friday last week. These are the pictures. If you like the idea check out our Facebook page or write me.