Lorenzo & his humble friends

The fool doth think he is wise, but the wise man knows himself to be a fool

Tag: gingerello

Il ginger secondo Pietro

Ogni tanto mi ricordo dell’alcol che producevo con Dani e Matteo. Oggi ne parlavo con Pauline e sono stato sorpreso di trovare tante foto semplicemente scrivendo ‘Gingerello’ su Google. Vista così, sembra quasi una cosa seria.

C’è una storia sulla quale non abbiamo mai capitalizzato. E’ il racconto del ginger secondo Pietro. Eravamo in un bar fiorentino in una fredda giornata d’inverno. Stavo raccontando a Pietro della nostra impresa e gli chiedevo di condividere con me le prime immagini associate al ginger per la nostra prossima campagna di marketing. Lui mi raccontò una storia probabilmente inventata, ma bellissima. Disse che una volta, quando era malato, amici e amiche andavano a visitarlo e a prendersi cura di lui preparando, tra le altre cose, dei caldi infusi al ginger. E dunque l’idea del ginger per Pietro sarà per sempre associata all’amicizia e allo stare insieme nonostante (o forse grazie) alla malattia.

A pensarci adesso, ai tempi della pandemia, mi rendo conto che se solo avessimo continuato a produrre Gingerello avremmo potuto fare i miliardi. E invece ci troviamo ridotti così, a millantare imprese passate tramite qualche foto su Google, bevendo limoncello scadente e damassine.

Natale col Gingerello

Two romantic pictures from my Florentine vacation, December 20 – 23 2019. In the first picture I am murmuring to Minda as she refuses to wake up in front of Dani’s house in Lastra a Signa. In the second picture I am sailing through the highway and I feel like Batman.


Reinventing oneself

Some lessons I learnt after living for two months without a home and spending all my time on trains, planes, and friends’ houses (thanks!). A note for the random visitor: these are just scattered notes I write for myself, not a coherent post.


People seem to waste too much of their time communicating with digital devices. This is an old refrain, I know, but it is scary how people use their phones nowadays – and for what? I have been on trains where all the persons of a family of four never spoke to each other for the whole ride, because they were all incessantly looking at their devices. Whatsapp, Facebook messenger, emails, sms, Twitter, emails, Telegram: even me, I am inundated by applications to chat. I often think of a line of a certain Passenger’s song, we pretend to be friends on the internet when in real life we have nothing to say. As a reaction I have grown increasingly more inept at communicating with my phone. Forget long messages. Rather, I have elected four simple ways of communicating with you: (1) this blog; (2) a short sarcastic message, picture, or video to laugh about; (2) a handwritten letter, for those of you who really matter; (4) a flight/train ticket to come and see each other in person.

Smartphone apps, more generally

There was a moment of my trip when I was craving for a map of Berlin. Until that point I had been getting around anywhere just fine using googlemaps. Sure, the app was working well; but I realised it was my fourth time in Berlin and I still had no idea of how the city was structured and I could not even remember the name of the neighbourhood where I was staying. The way I use googlemaps is just to get to A to B and, as a consequence, I never memorise the information. I made a resolution for myself to start using old paper maps again – like these. It is not for a case that when I was still in Trento I had the ambitious project of creating one. (I failed, but not for lack of trying).

Being a guest

I received precious hospitality by Giallu, Martina, Pietro, Giulia, Jonas. I learnt to wake up in the sun, listen to classical music, treat wooden objects with respect, prepare a smoothie, separate clothes in the laundry machine. But – hei – I am just not made for being a long-term guest. I feel like I am invading someone else’s space. So this experience confirms that I am a bourgeois deep down in my bones. The word bourgeois, as you know, denotes a person that takes for granted the sanctity of property. This brings me to point 4 of my diary.


Niels, who is going to live with me in Torino in a couple of days, says that he wants to have his belongs packed in one simple bag. A-ha: nonsense. Living in Florence for three years I have accumulated an incredible amount of stuff: books, clothes, games, bikes, paintings, a scooter, laptops, tables, all sorts of technology. This stuff -material stuff, really- reflects my personality; in some ways, it is even an extension of it. This is why I feel so strange knowing that it is now scattered around six different houses (err – and I take the opportunity to thank again my friends for their patience).


Material stuff reflects my personality, sure. There is another reason, though, why it is so important to me: it also captures a particularly happy period of my life. So now when I take up Bruti I remember the late evenings playing it with Dani; when I take that one glass of whiskey I remember the night when I was with Thomas and he knew he got into law school; when I look at the little school bus I remember of my improvised journey all the way to Denmark with Iris; and so on: you got the gist. Now – of course you realise I have been bloody sentimental about leaving my home in Florence, but I think that is for a reason. At the moment I doubt I will ever find a place so welcoming, so radiant, so relaxed as that. But then, who knows? When I got there in 2013 I had just experienced Brussels with Mindo, a truly marvellous flatmate and friend. So I was convinced I could not find anything better than that. In fact, half an hour after my arrival in the house Ada and I were fighting -literally fighting- over the consequences of Spanish colonisation in South America, leaving short of words both Jonas, who had rented the cheapest room but was forcefully assigned the most expensive one upon his arrival ‘because you are the last one who arrived and since we have already put our luggages in the other room it be a bit of a hassle to move them now, no?‘; and Dani, who had been accepted in the house at the last minute just because the girl who had been favoured over him turned out to be pregnant. It ended up going swimmingly: they are my closest friends now. So let us be surprised again.

Tre fratelli

Si pone all’attenzione del grande pubblico di questo blog la commovente vicenda di Biraghi, Zuppa e Pressburger. Il sorteggio della nascita li volle fratelli: prole dell’unione di un duca toscano con una bella marchesa i sornioni Biraghi e Pressburger, figlio illegittimo di una relazione del duca di cui sopra con una contadina lo scapestrato Zuppa. Fu un’infanzia esuberante la loro, trascorsa tra le imponenti mura del casale paterno e i pini secolari del parco circostante, situato ad alcune miglia dalla luminosa Firenze. A dispetto di quanto si possa pensare, la vita nell’isolamento delle campagne può infatti risultare assai piacevole. E tuttavia un destino acerbo incombeva sui tre fratelli. Il duca padre, infatti, sparì improvvisamente dopo aver dissipato l’intero patrimonio di famiglia in una serie di sciagurate scommesse sulle corse clandestine di levrieri uzbeki. I tre fratelli dovettero rifugiarsi all’estero per evitare di cadere vittima dei ripugnanti creditori pisani. Si divisero così tra Spagna (Zuppa), Repubblica Ceca (Biraghi) e Canada (Pressburger). In quegli anni bui la proprietà di famiglia fu saccheggiata e lasciata andare in rovina. Pare, tuttavia, che da alcuni mesi i tre fratelli siano tornati sotto falso nome nella regione natia dove hanno avviato dati alla produzione di un innovativo liquore artigianale, escamotage pericoloso ma necessario a racimolare il denaro per ricomprare la magione di famiglia e vendicare le ingiustizie subite.




Looking at this blog I couldn’t help but notice that there have been many serious posts in a row: So it might be about time to break this virtuous chain. What better opportunity than this to fully unveil the mysterious product I sneakily mentioned in May and June. Ladies and gentlemen: I am pleased to introduce the colour of genuine company, our late 20s and Florentine walls: Gingerello. It stands for optimism, gentleness, spontaneity, but also duplicity, envy, and, ultimately, amusement.


A more mundane description of this product would be the following: home-made drink with 35% alcohol in it and -guess what?- plenty of ginger, limited production, and exceptional branding. This is a collective endeavour of myself, Dani and dr. Biraghi – for the fun of it. We presented Gingerello to a selected audience on Friday last week. These are the pictures. If you like the idea check out our Facebook page or write me.


Momenti rubati

E così anche la mia seconda primavera fiorentina sta volgendo al termine. Alcuni ricordi: non necessariamente i migliori, ma quelli in grado di raccontare tante piccole storie.

Foto di un pirlotto che corre

There are times when I start off very motivated with an ambitious resolution. And then I forget about it. Then there are other times when I start taking my resolutions a little bit too seriously. I experienced the former situation when I forgot to run a race, which was one of my resolutions for the year 2014. Instead, I am afraid I am going through the latter situation now.

So in the last few months I got a little bit fanatic about running races. I started in December with the Firenze – Fiesole – Firenze (17k), then in April I ran the Firenze Half Marathon (21k) and the Maratonina del Partigiano in Sesto Fiorentino (13k); finally, I signed up and completed the DeeJayTen (10k, as the name intuitively suggests) which was held in May – yesterday, in fact.

The thing with these races is that there is a local NGO whose photographers attend every single event and take plenty of pictures of all the participants, even the least professional ones like me. With a contribution of 20 euro everybody can sign up and download them. Which I did, so that now I can keep track of the evolving savage expressions in my eyes in the pursuit of my resolutions.

Disclaimer: the second last is a picture of me taking a sip of Gingerello just after crossing the finish line of my last race. Woah, what a refreshing experience that was. If you want to know more about Gingerello, stay tuned and keep reading this blog.